Famed animal lover Betty White is slated to host Discovery Family Channel’s new animal-themed Pawgust which includes a month of “bark-worthy and pawesome programming” beginning Saturday, August 1 with 101 Dalmations at 8/7c. White will be featured in various promos airing throughout the month of August—along with a few of her very favorite friends including golden retriever Auggie.
The month-long special will also feature themed specials, movies and series including the highly anticipated world premiere of From Wags to Riches with Bill Berloni on Thursday, August 6 at 9/8c. Per the press release, “each hour-long episode brings viewers into the world of award-winning eminent theatrical animal trainer Bill Berloni, whose personal passion for animal activism has opened up the door to a litter of untapped talent— allowing him to rescue countless homeless dogs, and to give them a second life as stars on stage. Known for casting and cultivating Sandy—the dog featured in the original run of Broadway’s beloved Annie—Berloni possesses the unique ability to transform shelter dogs into stars through a combination of patience, persistence, trial-and-error and a pinch of Dr. Doolittle. The series will follow Berloni in his work as an animal trainer and in rescuing animals, while also spotlighting his happy and hectic home life in Connecticut with his wife Dorothy, daughter Jenna and menagerie of 41—and counting!—dogs, ducklings, a donkey and a handful of other farm animals.”
“August traditionally finds the country embroiled in the Dog Days of Summer, so we’re bringing the pawsitively best in programming about pets—and of course, man’s best friend—to help audiences beat the heat,” said Tom Cosgrove, general manager, Discovery Family Channel. “With her devoted advocacy and genuine affection for creatures of all kinds, Betty White is truly the best friend an animal can have—and the perfect person to host PAWGUST.”
Also on the schedule for PAWGUST:
- Fetch the remote and fill up your water bowls! Beginning Monday, August 3, Discovery Family will unveil YAPPY HOUR, airing every weeknight at 5/4c with FUNNIEST PETS AND PEOPLE, in addition to encores of the week’s pawesome programming.
- In addition to FROM WAGS TO RICHES WITH BILL BERLONI, Thursdays are programmed with premiere specials like SECRETS OF THE DOG PARK (wt/US premiere; August 6, 10/9c), as well as encore airings of the pop culture phenomenon MY DOG’S CRAZY ANIMAL FRIENDS.
- Every Friday beginning August 7, a night of pawmusing series including PETS MAKE YOU LAUGH OUT LOUD (wt/US premiere; Thursdays beginning August 7, 8/7c) and PLANET’S FUNNIEST ANIMALS (9/8c).
- Grab the pupcorn, er, popcorn for movie nights on Mondays, Saturdays and Sundays: See Spot Run (August 1, 10/9c), All Dogs Go to Heaven (August 3, 8/7c), Muppets From Space (August 8, 8/7c), Muppets Take Manhattan (August 8, 10/9c), Hotel for Dogs (August 9, 10/9c) Madagascar: Escape 2 Africa (August 15, 8/7c) and The Jungle Book (August 15, 10/9c).
There will also be an online component to complement the month-long special. DiscoveryFamilyChannel.com will run “Pawesome Paws” microsodes featuring the pawdorable animals from the programs featured on-air. Across social media platforms, Discovery Family will drive engagement with “Show Us Your Paws!,” encouraging fans and followers to take photos of their pets’ paws—any kind of paw!—in humorous situations and tagging them #Pawgust. In addition, Discovery Family will officially launch an Instagram account, with daily posts tied to #Pawgust.